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Privacy Policy

Last updated: September 18, 2026

This Privacy Notice for Peak Performance AI, Inc. ("we," "us," or "our") describes how and why we may access, collect, store, use, and share ("process") your personal information when you use our services ("Services"), including when you:

  • Visit our website at https://theinnergame.app or any website of ours that links to this Privacy Notice
  • Download and use our mobile application (The Inner Game), or any other application of ours that links to this Privacy Notice
  • Engage with us in other related ways, including any marketing or events

Questions or concerns? Reading this Privacy Notice will help you understand your privacy rights and choices. We are responsible for making decisions about how your personal information is processed. If you do not agree with our policies and practices, please do not use our Services. If you still have any questions or concerns, please contact us at hello@theinnergame.app.

Summary of Key Points

What personal information do we process? When you visit, use, or navigate our Services, we process personal information depending on how you interact with us and the Services, the choices you make, and the features you use. This includes the content of your coaching sessions, including voice recordings where you use voice features.

Do we process any sensitive personal information?Some of the information may be considered "sensitive" in certain jurisdictions, including health-related information you choose to share during coaching sessions. We process sensitive personal information when necessary with your consent or as otherwise permitted by applicable law.

Do we collect information from children? No. The Services are not intended for children under 13 years of age, and we do not knowingly collect personal information from them.

Do we collect any information from third parties? We do not purchase or receive personal information from data brokers. If you register or log in using a social media account, we receive limited profile information from that provider, as described in Section 7.

How do we process your information? We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law.

How do we keep your information safe? We maintain organizational and technical processes and procedures to protect your personal information. However, no electronic transmission or storage technology can be guaranteed to be 100% secure.

What are your rights? Depending on where you are located, applicable privacy law may give you certain rights regarding your personal information. Contact us at hello@theinnergame.app to exercise them.

1. What Information Do We Collect?

Personal information you disclose to us

In Short: We collect personal information that you provide to us.

We collect personal information that you voluntarily provide when you register for the Services, express interest in our products and Services, participate in activities on the Services, or otherwise contact us. The personal information we collect may include:

  • Names
  • Phone numbers
  • Email addresses
  • Usernames
  • Passwords
  • Contact preferences
  • Contact or authentication data
  • Billing addresses

Coaching session content

The Services are built around conversations with an AI mental performance coach. We collect and process the content of those conversations, which may include:

  • Text you type into the Services
  • Audio recordings of your voice, where you use voice features, and transcripts derived from them
  • Information you choose to share during a session, including about your training, performance, goals, sleep, stress, mindset, and wellbeing
  • Notes, reflections, progress information, and session history

You choose what to share in a session. Please do not share information you do not want us to process.

Sensitive information

When necessary, with your consent or as otherwise permitted by applicable law, we process health-related information that you choose to share with us in the course of using the Services. We do not require you to provide health information in order to use the Services.

Payment data

We may collect data necessary to process your payment if you choose to make purchases. All payment card data is collected, handled, and stored by Stripe, our payment processor. We do not store full payment card numbers. You may find Stripe's privacy notice at https://stripe.com/privacy.

Application data

If you use our application, we may collect information where you give us access or permission, including mobile device access (such as the microphone), mobile device data (device ID, model, operating system, IP address), and push notification tokens. You may turn these off in your device's settings. This information is used to maintain the security and operation of our application, for troubleshooting, and for internal analytics and reporting.

Information automatically collected

In Short: Some information — such as your IP address and browser or device characteristics — is collected automatically when you use our Services.

We automatically collect certain information when you visit, use, or navigate the Services. This information does not reveal your specific identity but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, general location, and other technical information. We also collect information through cookies and similar technologies.

2. How Do We Process Your Information?

In Short: We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law.

We process your personal information to facilitate account creation and authentication, to deliver and personalize the Services, to generate coaching responses and track your progress over time, to respond to inquiries and offer support, to process payments, to maintain the safety and security of the Services, to improve the Services, and to comply with legal obligations. We process your information only when we have a valid legal reason to do so.

3. What Legal Bases Do We Rely On?

In Short: We only process your personal information when we have a valid legal reason to do so under applicable law.

We rely on your consent, performance of a contract with you, compliance with legal obligations, protection of vital interests, and our legitimate business interests. If you are located in the EU or UK, these are the legal bases on which we rely. If you are located in Canada, we may process your information with your express or implied consent, and in certain exceptional cases permitted by law.

4. When and With Whom Do We Share Your Personal Information?

In Short: We share information with service providers who help us operate the Services, and in specific situations described below.

We share personal information with third-party service providers who perform services for us, including hosting, payment processing, analytics, customer support, and the AI service providers described in Section 6. These providers are permitted to use your information only to perform services for us.

We may also need to share your personal information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company ("Business Transfers"), and where required to comply with law or to protect the rights, property, or safety of any person.

5. Do We Use Cookies and Other Tracking Technologies?

In Short: We use cookies and similar technologies to operate and improve the Services.

We use cookies and similar tracking technologies (such as web beacons and pixels) to gather information when you interact with our Services. Some are necessary to maintain security and basic functionality. We also use analytics providers to understand how the Services are used.

We do not sell your personal information for money. To the extent that our use of analytics or advertising technologies is considered a "sale" or "sharing" for cross-context behavioral advertising under applicable US state privacy laws, you may opt out by contacting us at hello@theinnergame.app. We do not sell or share the personal information of consumers under 16 years of age.

6. Do We Offer Artificial Intelligence-Based Products?

In Short: Yes. Our coaching experience is powered by artificial intelligence, and your input is processed by third-party AI providers.

We offer products, features, and tools powered by artificial intelligence, machine learning, and similar technologies ("AI Products"). When you interact with the coach, you are interacting with an artificial intelligence system and not with a human being.

We provide the AI Products through third-party service providers ("AI Service Providers"), including LiveKit, Deepgram, OpenAI, Cartesia, ElevenLabs, Voyage AI, and Anthropic. Your input, output, and personal information — including the content of your coaching sessions and, where you use voice features, audio of your voice — will be shared with and processed by these AI Service Providers to enable your use of our AI Products. These providers are used for speech recognition, natural language processing, voice synthesis, and semantic search.

The Services are not medical or mental health care. The coach is not a licensed therapist, psychologist, physician, or counselor, and the Services are not medical care, mental health treatment, psychotherapy, diagnosis, or crisis intervention. The Services are not designed for emergencies. If you are experiencing a mental health emergency or having thoughts of harming yourself, call 988 (the Suicide and Crisis Lifeline), call 911, or go to your nearest emergency room.

7. How Do We Handle Your Social Logins?

In Short: If you register using a social media account, we may receive certain profile information from that provider.

If you choose to register or log in to our Services using a social media account, we may have access to certain profile information about you from your social media provider, such as your name, email address, and profile picture. We recommend reviewing their privacy notice to understand how they collect, use, and share your personal information.

8. Do We Collect Information From Minors?

In Short: We do not knowingly collect personal information from children under 13 years of age.

The Services are intended for users who are at least 13 years of age. We do not knowingly solicit personal information from, or market to, children under 13 years of age. If you are under 13 years of age, please do not register for or use the Services.

Users under 18 years of age may use the Services only with the permission of a parent or legal guardian, as described in our Legal Terms. We encourage parents and guardians to be involved in their minor's use of the Services.

If we learn that personal information from a user under 13 years of age has been collected, we will deactivate the account and take reasonable measures to promptly delete that information from our records and to direct our service providers to do the same.

If you are a parent or guardian and believe that a child under 13 years of age has provided us with personal information, or if you wish to review, correct, or request deletion of information relating to a minor, please contact us at hello@theinnergame.app. We will respond promptly.

9. Is Your Information Transferred Internationally?

In Short: Our servers are located in the United States.

Your information may be transferred to, stored by, and processed by us and the third parties with whom we share it, including facilities in the United States and other countries. If you are a resident in the EEA, UK, or Switzerland, these countries may not have data protection laws as comprehensive as those in your country. We take measures to protect your personal information in accordance with this Privacy Notice and applicable law.

10. How Long Do We Keep Your Information?

In Short: We keep your information for as long as your account is active, and delete or anonymize it afterward.

We keep your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Notice, unless a longer retention period is required or permitted by law.

We retain your account information and coaching session content for as long as your account remains active. If you close your account or request deletion, we will delete or anonymize your personal information within 12 months, except where we are required to retain it to comply with a legal obligation, resolve disputes, or enforce our agreements. Where we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize it, or, if that is not possible, securely store and isolate it from further processing until deletion is possible.

11. How Do We Keep Your Information Safe?

In Short: We protect your personal information through organizational and technical security measures.

We aim to protect your personal information through a system of organizational and technical security measures. However, no electronic transmission over the internet or information storage technology can be guaranteed to be 100% secure. You should only access the Services within a secure environment.

12. What Are Your Privacy Rights?

In Short: Depending on where you live, you may have rights to access, correct, delete, or restrict the use of your personal information.

Depending on your state of residence in the US or your location in regions such as the EEA, UK, Switzerland, and Canada, you may have rights including the right to request access, request rectification or erasure, restrict processing, request data portability, and object to automated decision-making. You may withdraw your consent at any time and opt out of marketing communications by clicking the unsubscribe link in our emails or by contacting us.

To exercise any of these rights, email us at hello@theinnergame.app. We will consider and act upon any request in accordance with applicable data protection laws.

13. Controls for Do-Not-Track Features

Most web browsers and some mobile operating systems include a Do-Not-Track ("DNT") feature. As no uniform technology standard for recognizing and implementing DNT signals has been finalized, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online.

14. Do United States Residents Have Specific Privacy Rights?

In Short: Yes. Residents of certain states have specific rights regarding their personal information.

If you are a resident of California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, or Virginia, you may have the right to request access to and receive details about the personal information we maintain about you, correct inaccuracies, obtain a copy of, or delete your personal information, and withdraw your consent.

We do not sell personal information for money. We do not sell or share the personal information of consumers under 16 years of age. To exercise these rights, email hello@theinnergame.app.

15. Do Other Regions Have Specific Privacy Rights?

You may have additional rights based on the country you reside in, including Australia and New Zealand (under the Privacy Act 1988 and Privacy Act 2020) and the Republic of South Africa. At any time you have the right to request access to or correction of your personal information by contacting us.

16. Do We Make Updates to This Notice?

In Short: Yes, we will update this notice as necessary to stay compliant with relevant laws.

The updated version will be indicated by an updated "Last updated" date and will be effective as soon as it is accessible.

17. How Can You Contact Us About This Notice?

If you have questions or comments about this notice, you may email us at hello@theinnergame.app or contact us by post at:

Peak Performance AI, Inc.
203 N Ventura St
Ojai, CA 93023
United States

18. How Can You Review, Update, or Delete the Data We Collect From You?

Based on the applicable laws of your country or state of residence, you may have the right to request access to the personal information we collect from you, details about how we have processed it, correct inaccuracies, or delete your personal information. To make a request, email us at hello@theinnergame.app.